About Carefully
Carefully is on a mission to change how we think about childcare to make it affordable, accessible, and inclusive. Carefully’s mission has become even more critical, as the need for managing childcare costs and options is finally starting to get some of the focus it deserves from employers and politicians alike. Finding balance and connecting with other parents in meaningful ways is what we all need now, more than ever.
Our Founders
Our experience sits across technology, user experience, design, content & storytelling… and real-life experience.
Founder/CEO
Leslie Borrell
After 20 years as a technology and product leader for industry leading companies including Etsy, Travelocity, and ThoughtWorks, Leslie followed her passion and founded Carefully. She combines her deep understanding of agile values, engineering ethos, and practices that promote early delivery with her core values of empowerment and accountability to grow inspired teams. Leslie has always worked at the forefront of the technology industry, looking for the newest areas where she can adapt her experience, tackle new challenges, and expand her thinking. She's now applying her skills and experiences to building a business, a community, and a platform to help transform how we think about childcare.
Co-Founder/Creative Director
Jamie Dwyer
Immersed in the world of digital and visual trends for nearly two decades, Jamie is a seasoned creative leader with cross-functional experience in brand strategy, design, marketing and user experience across big brands and startups alike, a critical combination for success in developing a strong product, introducing it to the public, and building a strong story for acquiring new users.