Come As You Are — Coffee in Hand, Kids in the Background, Pajamas Welcome! We see you—the late nights, the endless to-do lists, the moments of pure joy mixed with the ones when you JUST  need a break.   Parenting is incredible —but let’s be real, it can also be draining , lonely , and intense . The truth is that parenting was never meant to be done alone.   That’s why we’re inviting you to  'Building Your Village' a virtual meetup by Carefully  to help you  find your people  and  discover practical ways to build community and share childcare responsibilities.   Sign Up Now Sign Up  and Join Us on February 25th ( 12 PM ET / 9 AM PT) Bring your questions, your parenting wins (or fails), and that never-ending to-do list. We’re here to swap tips, share laughs, and figure it out together.💜  We'll also be sharing our SECRETS  and TOP TIPS   on how to:   Create and manage successful babysitting cooperatives Set up care circles for regular childcare swaps Organize family-friendly community events that bring parents together Use helpful tools and apps to coordinate shared childcare Whether you're looking for advice, searching for your community, or looking for ways to create a stronger support network for your family, this is your space to find your people.    🔗 Sign up now: Google Form My team and I can’t wait to see you there!   Love, Leslie

Over the past year, we’ve explored Carefully’s core values — Trust & Safety, Empowerment, Equity, Belonging, and Mutualism —celebrating the strong and brilliant women who bring them to life in our community.  Our sixth and last core value is Karma —the belief that the care we give always finds its way back. 'Karma means knowing that the cycle of giving and receiving care creates a positive impact on families and communities' And who better to embody this than a truly inspiring leader? Community Spotlight: Shanita Perdomo Meet  Shanita Perdomo- Carefully’s new Community Manager! Shanita's a fierce advocate creating new opportunities for young girls and building stronger, more connected communities. Her nonprofit, Yes, M.I.S.S. Inc .  a 501(c)(3) organization, empowers underserved high school girls in Northern New Jersey with college and career opportunities.An Oakland, CA native and graduate of UC Berkeley, Shanita's lived and academic experiences motivated her to explore the bridge between life skills and opportunities. For the last 10 years, Shanita has professionally dedicated herself to therapeutic case management, developing and leading youth development programs, directing maternal shelters, and leading a nonprofit organization.  Now, she’s bringing that same passion for community and empowerment to Carefully  and has officially joined our team as our Community Manager. Welcoming Shanita to Carefully We’re thrilled to welcome Shanita as our new Community Manager! Her passion for community building and empowering young women aligns perfectly with Carefully’s mission, which is why we seized the opportunity to learn more about Shanita’s inspiring journey, her impactful work through Yes, M.I.S.S. Inc, and her thoughts on creating stronger, more connected communities through Carefully.  You realized that foster care and school systems weren’t doing enough to create effective and informative career exposure for underprivileged girls and young women. This helped your transition from social worker to founder of Yes, M.I.S.S. In c. Was there a defining moment that made you realize this leap was necessary? I was a youth development specialist for a children and family organization in New Jersey, conducting life skills classes for teenagers in group homes and minors in maternity homes. As hard as I tried to introduce these young people to job skills and goal setting, they kept falling into the same unhealthy patterns, like violent relationships, short lived employment, homelessness, and unplanned pregnancies. As a youth, I was in foster care, experienced homelessness, unhealthy relationships and more but I beat the odds because I had mentors- people who kept me accountable, introduced me to sushi, and pushed me to teach my potential. Young women were close to my heart because most of my clients were young women and I didn’t want the guys getting distracted by the girls haha. Something powerful happens when women empower women.   Creating pathways for under-resourced girls is at the heart of your work. What are some of the biggest systemic barriers you’ve encountered, and how did you tackle them? I grew up in the roughest neighborhoods in Oakland,CA. The schools were subpar, I dodged a few bullets and kidnappings. A lot of my friends were teen moms and my best friend was pregnant and gunned down in high school. The barrier was my environment. If it wasn’t for my teachers, caring adults, and mentors I would have been a statistic. In college, I got custody of my 4 siblings and had to become very resourceful. Again, I had a village of people who supported me with advice, babysitting, tutoring, summer camps, everything. In a way, I was underserved but I had so much to look forward to. Carefully is all about creating supportive and inclusive communities. How does this mission align with your approach to empowering young women through Yes, M.I.S.S. Inc.? Both organizations utilizes community connections while uplifting the community at the same time. Carefully is a grassroots approach to empowering families to care and educate the current and next generation. In the same vein, Yes, M.I.S.S. Inc. relies heavily on the local community to care for and educate our young women, who will be the future mothers contributing their brilliance to the work force. Carefully is laying the foundation now so upcoming professionals won’t have to choose between their job and children later. You’re introducing Carefully to Bergen County. What excites you most about how this platform could support families in the local community? Bergen County is a great place to live and raise a family but not all families can afford quality childcare. Introducing Carefully to families, community organizations, and businesses will change that. Carefully will add structure, value and connection to the programs already offered here. I love to host and decorate for my children’s parties, so acting as a community builder gives me a great reason to plan a party! What are some misconceptions about working with underserved communities that you’ve encountered, and how have you worked to shift those narratives? The first misconception that comes to mind is that people from underserved communities are lazy. In my work as a therapeutic case worker, I’ve realized it’s not laziness, it’s lack of knowledge that begets fear, anxiety, and intimidation. This is why I work hard to provide young women soft introductions to a variety of colleges and professions/professionals. Going to new environments and meeting new people can be overwhelming- the reason why many people stay within their comfort zone. As I scale Yes, M.I.S.S. Inc., my goal is to create a pipeline of motivated and empowered students into companies that champion women and acknowledge them for their hard work. "A lot of my friends were teen moms and my best friend was pregnant and gunned down in high school. The barrier was my environment. If it wasn’t for my teachers, caring adults, and mentors I would have been a statistic." Yes, M.I.S.S. Inc .  a 501(c)(3) organization, empowers underserved high school girls in Northern New Jersey with college and career opportunities. You emphasize the untapped potential in under-resourced communities. Can you share a moment when one of your students exceeded everyone’s expectations, including their own? During the recent career luncheon, a group of young women who lived in an out of home care group home setting attended the event with their social workers. At first, I and the professionals observed them to be disengaged and distracted. But after getting their makeup done and professional photos, they came back to the table with questions for the professionals, maintaining eye contact, and showing more interest in the event. Many people, including some professional volunteers, said they weren’t ready or didn’t want it enough, but I saw their confidence grow. They needed to get out of their shell and receive some encouragement from those around them. This is why Yes, M.I.S.S. Inc. does not have any criteria for participants. I don’t want anyone to feel left out or restricted to participate. Running a nonprofit is no small feat. What’s been your biggest learning curve as a founder, and how has it shaped the way you lead today? Running a nonprofit is definitely not easy, and for me, the biggest challenge has been fundraising and building partnerships. I get so excited about program development and execution—that’s where my energy naturally goes—but constantly asking for money hasn’t always felt natural to me. To get better at it, I’ve used platforms like Catchafire to connect with nonprofit fundraising consultants. They’ve helped me put together a solid fundraising plan to cover programming costs and eventually pay salaries for future employees. Right now, I’m leading an amazing team of interns and volunteers, and my focus is on securing funding to take things to the next level. My goal is to get a space where we can host events, run after-school programs, and expand across New Jersey—and eventually the country. It’s been a big learning experience, but it’s taught me to balance my love for creating programs with the need to think strategically about growth and sustainability. Saying 'Yes' By simply saying YES, Shanita has transformed the YMI volunteer program, welcoming 10 college interns and mobilizing over 100 professional volunteers in impactful work-based learning initiatives.   Learn more and explore the various ways you can support Shanita through Yes, M.I.S.S. Inc.

As I bid farewell to 2024, my heart is full. ❤️ This has been a year that has been nothing short of transformative for Carefully: a journey of milestones, growth, and, most importantly, connection. My team and I spent the year pouring all our energy into expanding our impact, nurturing communities, and creating meaningful solutions for families who need them most. Each step forward has been fueled by the stories, struggles, and triumphs of the families we serve, and as we look back, we’re both humbled and inspired. Here’s how Carefully has grown—and why we can’t wait to see what’s next. New App Features We rang in the new year with a renewed focus on making childcare more accessible and affordable for families. Leveraging the power of community-based care, we expanded our platform, making it easier than ever for parents to exchange care with trusted neighbors and friends. This foundation set the stage for a year of impactful growth and innovation, with features like Trust+, Virna, and a flexible subscription model. Trust+: O ur identity verification and safety screening process enhances security within the Carefully community. (Sign-up takes less than a minute!) Virna AI: An AI-powered feature that offers personalized guidance and support, allowing parents to navigate the complexities of parenthood with greater ease and confidence. The beta version is FREE for all Carefully members. Pay What You Want: Our flexible subscription model allows users to choose the level of support. Every bit helps us stay ad-free and accessible to all families. Small Moments, Big Wins This year reminded me that big wins are often built on small, meaningful moments. We kicked off Women's History Month with a special appearance on The Today Show , where I had the honor of sharing my journey as a female founder. It was a surreal and inspiring day, and I hope our conversation encouraged someone out there to take the leap and start their venture. In June, I had the honor of attending the 2024 Engine | Advocacy & Foundation Fly-In in Washington, D.C., where I connected with fellow founders and met with policymakers to advocate for policies that support startups. I served on the United We Commission on Childcare and Entrepreneurship which culminated in the release of the Statement of Principles and a roundtable in DC with leaders in the childcare industry and members of the commission. Carefully was one of 5 companies selected for the Stitch Crew Fall '24 Cohort of the Future of Women at Work Program . I was incredibly grateful to be part of this powerhouse group of women-led companies building real solutions for caregivers, working families, and employers, all to create more inclusive workspaces. I was also deeply honored to be recognized in the inaugural SEEN 50 list , created by Tech NYC and Visible Hands to celebrate underrepresented founders in NYC leading transformational startups. It was humbling to stand among so many changemakers shaping the future. As the year drew to a close, Carefully participated in the National Child Care Innovation Summit , where I connected with incredible leaders like Wendy Doyle. We were also thrilled to be featured in EPIC’s new Employer Child Care Navigator —a step forward in ensuring families have access to the resources they need. Oh, and in case you missed it, I shared insights as a guest on the Birthful Podcast during their series Get a Head Start on Your Postpartum Logistics . I covered: Exploring various childcare options, Navigating economic subsidy programs, Communicating non-negotiables when selecting care, and Building a supportive community network from the very beginning. Building Communities: At Carefully, we believe care is a community effort, and throughout 2024, we found meaningful ways to prove it. Every event and initiative this year showcased the power of community, the joy of giving, and the importance of mutual support. We proudly hosted and supported a variety of events, including: Community Co-ops Slime Parties Dance Classes Free Assistance and Childcare Information Sessions Voucher Assistance Programs We also made the holiday season extra special by sponsoring incredible giveaways! One highlight was the Boxes of Love Giveaway at Saratoga Park , where we distributed essential items to families in need ahead of Thanksgiving. To close out the year, we participated in the 5th Annual Winter Wonderland Toy Giveaway —a magical event that ensured every child received a toy! Hosts with the Mosts Group Building a community takes dedication, selflessness, and constant care, so we created a group that offers valuable insights and celebrates members' efforts and growth. To further support these initiatives, we also offer a monthly stipend for members planning community activities—a small token of appreciation for their incredible work. Interested in joining? Reach out to us! Supporting Small Business Nueva York Kiddos affordable co-working space This year, we focused on expanding our platform from parents helping parents to include small businesses who are a vital part of the communities they serve. We teamed up with amazing partners like Families First, family child care networks, educators, and small businesses like Nueva York Kiddos to co-create a solution that uplifts both businesses and the families they serve. Our pilot launched with Family Child Care businesses in North Carolina, and the feedback has been incredible! We're so excited to expand this program, offering families more budget-friendly, community-based childcare options they can truly rely on. Are you a small business interested in partnering with us? Looking Ahead Carefully’s growth in 2024 isn’t just about numbers—it’s about impact . By building and nurturing strong, resilient communities, we’ve created a platform that doesn’t just serve families—it transforms them. Our user base has grown significantly, engagement on the app has skyrocketed, and the positive feedback we’ve received affirms the need for community-driven childcare solutions. As we look to 2025, we’re excited to expand our reach, introduce new features, and deepen our impact. With the childcare crisis continuing to affect families nationwide, the demand for Carefully’s innovative solutions is greater than ever. We invite you to join us on this journey. Together, we can continue to revolutionize childcare, foster meaningful connections, and empower families. Here’s to another year of growth, impact, and community. Love, Leslie ❤️

Around 20% of higher education students in the US are parents. According to NPR , more than 5 million student parents are attending U.S. colleges and universities. That is 5 million adults balancing parenting, school, and work. Despite their workload, a majority of these student parents continue to score better grades than their peers who don’t have children. But for many, graduation continues to be a distant dream. Their biggest hurdle? Lack of affordable and flexible childcare Studies show that without access to reliable child care, student parents are more than twice as likely to drop out before graduating , leaving them with debt but no degree. Student-Parents and Their Rocky Path to Graduation Meet the student parents of America. A majority are people of color, and every 1 in 10 is a single mom. Almost half of them work longer hours than their peers and frequently attend community colleges. Most have children under five. Two-thirds receive no financial support from family, and they accumulate 2.5 times more student debt than students without children. However, getting a degree is a game-changer. It is the key to a better life for themselves and their children. A single mom with a bachelor’s degree can expect to earn around $625,000 more over her lifetime than a single mom with just a high school diploma. But this dream depends on reliable, high-quality child care, which is just as crucial for student parents as it is for working parents. Student parents commonly rely on trustworthy relatives, friends, or neighbors for childcare—an informal system known as relatives, Friend, and Neighbor (FFN) care. This kind of care is an essential support system, particularly for parents of little children. Another reason most prefer FFN care is that it provides them with the flexibility they need to handle erratic schedules that traditional childcare facilities frequently are unable to meet. How Campus Childcare Can Improve Graduation Rates Campus childcare can be a game-changer for student parents. Not only does it offer a lifeline of affordable, convenient care right on or near campus, it takes away the stress of finding reliable childcare off-campus. Carefully’s Community-Based Childcare Carefully understands the importance of FFN Care and provides an innovative solution to one of the major hurdles faced by student parents: childcare . By streamlining the organization, planning, and coordination of cooperative care, Carefully not only aids parents in balancing work and education but also enhances their overall productivity and well-being. With Carefully, parents pursuing a degree can easily build a network of caregivers they know and trust to share care. Carefully allows student parents to: Easily manage and organize playdates, babysitting swaps, and group events Sync calendars Privately chat within the app Make a Difference with Carefully Carefully believes anchor institutions like colleges and universities are in a unique position to help people in their communities achieve economic mobility. One small step is to provide childcare options to your students to help build a foundation for success. Learn how innovative solutions like   Carefully can help student parents find affordable and reliable childcare . Or connect with us  to discover how access to reliable childcare can help improve graduation rates for your students.

'Equity and Access are vital components in our quest to ensure that quality childcare is available to everyone, regardless of their background or circumstances.' Carefully is committed to breaking down barriers and creating a more equitable childcare landscape through community building, resource sharing, and advocating for policies that promote equity in childcare. This month, we’re spotlighting community member Soraya Dib  and her innovative app, Virna —an AI-powered assistant that's transforming the parenting game and is designed to be inclusive and accessible to all. Community Spotlight: Soraya Dib Meet Soraya Dib. She's a mom and an engineer on a mission to educate parents about AI so it feels  less scary.    Soraya and her active toddler boy live in Westchester, NY where she currently works as a technology leader. She has seven years of experience managing software engineering teams in large-scale organizations and isn't just passionate about tech—she’s also a fierce advocate for Women in Tech. She’s founded employee resource groups and organized several meetups in NYC to empower and support women in the field.   With a background in design, Soraya expresses her creativity through various media, including painting, music, and crafting. She's always looking for ways to use technology for good and make it inclusive and accessible to everyone, which is why she created Virna . Virna is an AI-powered app that is designed to offer personalized guidance and support, allowing parents to navigate the complexities of parenthood with greater ease and confidence.   We love having Soraya as part of our Carefully Community and appreciate her taking the time to talk about her parenting journey, AI and Virna What do you love the most about being a parent?    What’s your biggest struggle as a parent?    Soraya:  What I love most about being a parent is rediscovering the wonder in everyday life through my son’s eyes. Watching him grasp new concepts and experience everything with pure joy is a constant reminder of how amazing and beautiful our world can be.   Plus, the endless snuggles are a pretty great perk! My biggest struggle is trying to keep up with everything while still savoring the moment. Even though my son is in daycare full-time, each day is filled with countless decisions and tasks before I even begin work.   In his first year, I spent so much time worrying about milestones — at one point I remember worrying that he wasn’t able to roll over. Once he did, he never stopped moving! Now he is incredibly active and agile and I’m constantly stressing over his safety.  How did Virna come about? What inspired you to create a virtual parenting assistant powered by AI?   Soraya : Virna was born from my struggles as a new mom. After an emergency C-section and minimal postpartum support, I found myself overwhelmed and without a support network, especially as an older mom who had moved during COVID-19. I was in desperate need of help but had no “village” to lean on.  Parenting websites and apps were time-consuming, and just when I thought I had things under control, a new challenge would pop up. Returning to work was particularly tough—my son seemed to hit every sleep regression, and pumping during the day was exhausting. By the time I finished my chores, I was ready to collapse into bed. Conversations with other parents facing similar challenges made me realize the need for something to manage the chaos and reassure us that everything would be okay.   Advances in generative AI made Virna possible. These innovations allowed me to create an app that’s not just smart but intuitive—one that understands parents' natural language and provides personalized, real-time support. With AI, Virna can continuously learn and adapt, offering the most relevant advice without demanding hours of research or data entry. As this technology advances, it becomes easier for parents to navigate the complexities of parenthood with greater ease and confidence. Virna is an AI-powered app that provides personalized guidance and support for parents. With continuous learning and updates, it delivers the most relevant, up-to-date advice, making parenting easier. Since it is backed by a team of wonderful moms and security experts, Virna prioritizes your data privacy, giving you peace of mind as you navigate parenthood. What do you say to parents who may have concerns about relying on AI for parenting support? How does Virna address these concerns and build trust with its users?   Soraya: Every parent could use more help and we spend countless hours scouring the internet and social for tips and advice. There is so much misinformation out there or people giving medical advice, especially in those Facebook mommy groups, that it’s borderline dangerous. Even well-meaning advice from older parents or grandparents can be outdated. At the end of the day, you have to use your best judgment.   I created Virna to save myself hours of research and back-and-forth discussions whenever I needed help. Virna uses AI to aggregate data from trusted sources and understand natural language, making it easier for parents to interact with the app in an intuitive way. Virna also goes beyond industry best practices by only using the data necessary to accomplish tasks. Your personal information is kept private and is never sold or used without your permission.   "Virna uses AI to aggregate data from trusted sources and understand natural language, making it easier for parents to interact with the app in an intuitive way. Virna also goes beyond industry best practices by only using the data necessary to accomplish tasks. Your personal information is kept private and is never sold or used without your permission." How do you find the balance between working and parenting? Soraya: Balancing work and parenting is an ongoing challenge. Becoming a parent, especially during the COVID era, forced me to reframe my approach to work. It’s now something I do to support my family and for personal fulfillment, but it no longer dominates my life. Mornings and evenings are sacred family time, and I’m fortunate to have a partner who steps in when work does encroach on these moments. When my son was younger, I often felt like I was drowning in tasks—caring for him, managing the house, and working. It was exhausting and I was so burnt out. As he grew older, we began doing chores together, turning them into fun games. And I started to delegate more, like hiring wonderful cleaning ladies, which made a huge difference. How has your experience been working with Carefully? Soraya:    I met Leslie, the founder of Carefully, during a dinner event, and we kept in touch over the years. When my son was about a year old, she launched Carefully, and we reconnected when I saw her post about it. In addition to giving me parenting advice and lending an empathetic ear, Leslie became a mentor to me as I transformed Virna from an idea into a real product. We’ve since integrated Virna into Carefully, exploring how this kind of technology can support parents in meaningful ways. What’s one feature of the Carefully app that you particularly love? Or, can you share a challenge you overcame while using the app?   Soraya: I love the verification feature —it’s such a welcome safety measure, especially when it comes to our children. As a parent, I’m always thinking about how to organize and prepare for what’s next, like the transition to kindergarten, especially with daycare costs skyrocketing. Apps like Carefully are great tools for moms who want to figure out how to organize as a community and support each other.    The biggest challenge is the lack of a Westchester group — so I will be starting one! If anyone’s interested in joining, please reach out for a group code. Did you know all Carefully members can try Virna's beta version for FREE? Download Carefully and try Virna to save yourself hours of research. Get personalized, real-time answers from a specially trained assistant that pulls from trusted sources to provide high-quality, up-to-date parenting information.

For many parents, summer presents a big challenge: with school out, they need to find safe and affordable child care---fast! The challenge? Finding childcare that fits the budget, the schedule, and provides loving care.   Instead of defaulting to expensive childcare options, this summer consider these affordable alternatives. Not only do they save money but they also ensure your children have a summer filled with memorable experiences. 1. Plan Playdates With the Carefully app, you can easily organize fun playdates and meetups and connect with parents—whether they're at work, in your neighborhood, or across town. Finding the right time and place has never been easier, so your little ones can play, and you can build your parenting village. 2. Join or Create a Babysitting Co-op Team up with neighbors to share child care duties by joining or creating a babysitting co-op!   A babysitting co-op is essentially a group of parents who come together to formally rotate caregiving responsibilities — instead of hiring a babysitter for money, participants “pay” each other by taking turns caring for the children. It’s a little more organized than simply trading one-for-one babysitting services since a co-op typically exists during pre-set hours and days of the week. This works best when more families are involved, and it's worthwhile once it is up and running! 3. Stagger Your Work Schedules Coordinate vacation days with your partner to reduce childcare expenses. By overlapping your time off or taking vacations in turns, you can eliminate the need for paid child care for significant periods. 4. Ask for Flextime If it suits your situation, consider discussing flextime with your employer. Flextime lets you adjust your work hours, which can help cut down on childcare needs. It's a practical option worth exploring to balance work and family responsibilities effectively. 5. Add a Care Circle Care circles provide a supportive framework where families come together to exchange childcare services through a bartering system. This mutual arrangement not only helps families save money but also fosters trusted relationships within the community.   Care circles come in many shapes and sizes, but what they all have in common is bringing families together for mutual support with childcare through a bartering system that allows families to save money while having a trusted connection to care for their kids. Learn how to Add a Care Circle to your Childcare Plan

Over 50 million working parents in America face a crushing problem: lack of affordable, high-quality childcare. Quality care is expensive , particularly for babies. Last year alone, the average yearly cost of care in America was $11,582 per child . Placing two kids in a child care center now costs at least 25% more than typical rent in every state, and it surpasses annual mortgage payments in 45 states and D.C And while 60% of US households pay more than 20% of their annual income for childcare, many American parents a re left with no choice but to quit the workforce. America’s Child Care Deserts Not only is childcare in America expensive, but it’s also hard to find. According to the Center for American Progress , over 50% of the US population lives in a childcare desert.   What is a Child Care Desert? ‘A child care desert is any census tract with more than 50 children under age 5 that contains either no child care providers or so few options that there are more than three times as many children as licensed child care slots.’ According to BCG, Only 12% of workers have access to childcare benefits through their employer. This figure falls to 6% for part-time employees . The numbers are worse for desk-less workers: 75% of organizations do not offer childcare benefits to desk-less employees, who occupy 70% of US jobs. The childcare crisis in America is a multifaceted issue and addressing the problem is crucial for the well-being of families and the overall economy. That's why employers and policymakers must step up and offer affordable and accessible childcare solutions. But does an investment in childcare benefit the employer? Yes! According to the BCG study, it makes economic and strategic sense to offer childcare benefits. Not only do childcare benefits yield financial returns but they even pay for themselves.  Childcare Benefits: A Smart Financial Move for American Companies Over the past decade, US businesses have expanded and innovated their human resources offerings, yet many have overlooked the importance of childcare. By doing so, they’ve missed out on significant advantages. Here's how: 1. Childcare Benefits Attract Top Talent By refusing to offer benefits, you lose your best talent to your competitor. A recent study found that millennials prioritize childcare and 83% said that given the choice, they would leave their job for one with better family-friendly benefits. 2. Childcare Benefits Improve Job Satisfaction in Employees Providing childcare benefits fosters a positive work environment, enhances employee morale, and boosts overall job satisfaction. 3. Childcare Benefits Lead to Employee Retention Replacing an employee can cost up to 150% of their annual salary when considering recruiting, onboarding, and training expenses. Providing childcare benefits helps retain valuable staff and reduces these costs.   4. Quality Childcare Equals Increased Productivity A study by the US Chamber of Commerce Foundation found that childcare issues cost businesses $3 billion annually in lost productivity. By offering childcare solutions, companies can ensure their employees are more present, focused, and productive during work hours. 5. Reliable Childcare Means Reduce Absenteeism When parents have access to dependable and high-quality childcare, they are less likely to miss work due to childcare-related issues. 6. Childcare Benefits Pay for Themselves Apart from the intangible perks, childcare benefits pay for themselves. Companies witnessed an ROI of up to 425% on their childcare benefits, according to Mom's First and BCG's study. Plus, the investment reached a breakeven threshold with just 1% of qualified staff retained- thus, making childcare a no-brainer for HR.   Offer Inclusive Childcare Benefits With Carefully's Community-Based Care Carefully stands out by offering community-based care that caters to all types of organizations and employees, including salaried staff, hourly workers, essential personnel, and freelancers. By streamlining the organization, planning, and coordination of cooperative care, Carefully enables employees to concentrate better, enhance their productivity, and enjoy the advantages of being part of a supportive company. Get in touch with us to learn more about Carefully for Employees.

Belonging, one of our six core values  is at the heart of Carefully. "Belonging aims to create a sense of unity and connection, ensuring that everyone feels they are part of a compassionate and caring community." We want to highlight the importance of belonging and community, which are critical as American parents battle 'The Loneliness Epidemic.' Carefully is helping parents and caregivers fight back by providing them with the tools to create inclusive and judgment-free spaces and fostering communities where everyone feels welcome. This month, we shine the spotlight on a community member, Taneil Boerner . Community Spotlight: Taneil Boerner Taneil Boerner  is a stay-at-home mom of three wonderful girls, aged 7, 5, and 3.   She created a babysitting club three years ago that feels like family to her and she currently babysits part-time and loves to plan free kid and mom events in her community.   As an active chamber board member and farmer's market volunteer, Taneil is dedicated to creating a sense of belonging for all. (You can't see it, but Taneil wears an invisible cape and swoops in to help parents in her community find the courage to connect.) Six years ago, she began her blog, Serenity Now,   to share insights on faith, motherhood, and her hobbies. An avid outdoor enthusiast, Taneil enjoys gardening, kayaking, biking, and walking. Her latest endeavor involves collaborating with her church to repurpose an unused preschool space for community use. We love having Taneil as part of our Carefully Community and appreciate her taking the time to talk about over coming fear, building trust, and creating deeper connections. What do you love the most about being a parent? What’s your biggest struggle as a parent?    Taneil:  I love how much I've learned and grown as a person. I believe parenthood has taught me to be confident in who I am.   My biggest struggle as a parent is that once you feel you have something figured out, your kids change and throw a whole new challenge for you to address. What inspired you to start the Belleville Wisconsin Moms Community? Can you tell our readers more about the work you’ve done?  Taneil:   I was not the mom who started this group, so I won't take credit for it. However, I joined my friend in promoting the group in our community and have since planned dozens of different free ongoing and one-time events for caregivers and kids. Some events: kids clothing swap, Christmas toy swap, toy loan, picnics in the park, book walk & talk, mom mingle, Be You Mama. What inspired me was my need for community once I had children and lost my job. What keeps me inspired is just one person who expresses how thankful they are for any of the events I host.   What’s one thing you love about the Carefully app, and can you share a challenge you overcame using it?   Taneil:   I've recently left Facebook because of the extra clutter it brings. I was trying hard to find a new way to still do what I love.   Carefully was exactly what I was looking for!   My challenge was getting people to join my large group, but once word got around about the events I was hosting my group has started to grow.   Also, I just keep sharing!   What does community mean to you?   Taneil: Community feels a lot like family to me- a place to feel welcomed, safe and supported.   "Community feels a lot like family to me- a place to feel welcomed, safe and supported." You've built an incredible community at a time when many parents are feeling alone and isolated. What do you believe are the key elements in fostering genuine connections among community members?    Taneil: I try hard to get out of my comfort zone by introducing myself to people I don't know and then inviting them to an event in the community.   If you truly love and care about your community it's easy to share. I want others to enjoy what I feel so blessed to have! "Belonging can be given in such simple ways- a simple hello, waving to people or introducing yourself to someone, inviting someone on a walk or your trip to the store. It doesn't have to be big, but your still providing something to a community that we all benefit from."   Asking for help and being vulnerable can be challenging for many parents. How do you encourage and support parents in your community to open up and seek help when they need it? Can you share any specific instances where vulnerability led to stronger bonds?   Taneil: Until you build trust with others, it's hard for people to feel safe, so planning group events has led many moms to find their people.   I'd say covid led parents to desperately need more community. After the worst of COVID was over, my babysitting club built great bonds with our small group that have changed over the past 3 years.   Yet we created a community of moms that know each other well and have shared many sorrows and joys together.  For parents and caregivers seeking to build or find a sense of belonging in their communities, what practical advice would you offer?   Taneil: Belonging can be given in such simple ways- a simple hello, waving to people or introducing yourself to someone, inviting someone on a walk, or your trip to the store. It doesn't have to be big, but you are still providing something to a community that we all benefit from.   Is there anything you’d like to share with the Carefully community?   I feel strongly that this app has huge potential. I like simple, and Carefully is it! Take a leap and create a new group.   Also, my babysitting club has had a huge impact on this season of my life and I'd love to share how easy it can be to use the Carefully app to run one. Thank you, Taneil for all the amazing work that you are doing for your community and for inspiring other parents to find the courage to connect! Ready to connect and build your Carefully Community? Download the Carefully app  and sign up. It's that simple!

America has a growing concern: its citizens are lonely. A 2023 study found that 1 out of 2 American adults are suffering from loneliness. A national survey concluded that the epidemic runs deep in parents with a majority experiencing isolation, loneliness, and burnout from the demands of parenthood, and feeling a lack of support in fulfilling that role. At Carefully, we understand that belonging involves feeling accepted, supported, and understood. That's why we've designed our app to help caregivers find a judgment-free, inclusive community where they can share experiences, seek advice, and form friendships that help alleviate stress and provide the emotional support they need to live a healthier family life. The Courage to Connect: Overcoming the Fear of Asking for Help American ideals of independence and individualism demand that we handle parenting and its challenges alone. And this concept of American independence has fostered a culture defined by two opposing forces: innovation and isolation. But to tackle the loneliness and the childcare crisis, we must embrace belonging and learn how to create community, connections, and care. That's why at Carefully, we want to empower and encourage caregivers and parents to not only connect with their communities but also feel comfortable in reaching out and asking for help. We understand that asking for help is an act of courage--one that requires us to be vulnerable. It is difficult, but it is important, for it is this vulnerability that helps build trust and deeper connections. By reaching out, we open up opportunities for meaningful interactions and support and play our part in fostering a stronger sense of belonging in our communities. From Isolation to Inclusion: How Carefully is Redefining Community Support Carefully is committed to creating an environment where parents and children can forge lasting connections and truly feel they belong. That's why Carefully supports community-based care that is inclusive of all types of organizations and their members: from students to workers, volunteers, patients, teachers, refugees, and more. We translate that caring spirit into tangible options for affordable care for everyone. Here's how you can use our platform to plan child care that suits your family and your community: 1. Babysitting Coops Give Care, Get Care! Carefully allows parents to start a community babysitting co-op arrangement and share child care without any money changing hands. Instead, the care itself becomes the currency of exchange. 2. Care Circles Parents can search their trusted network to find care exactly when they need it. Or they can expand their network by connecting to other parents in school, local organizations and clubs, sports teams, and more. It's easy and safe. 3. Childcare Swaps Modern parenting is lonely and forces parents to be more self-reliant and self-supporting. But Carefully's childcare swaps allow families—and specifically mothers—to connect with their communities and thrive in ways they couldn’t before. 4. Family-friendly Events It takes a village so why parent alone? Use Carefully to stay informed and connected with other parents. Plan, organize, or simply attend family-friendly events to connect with other caregivers in your community. Carefully is helping parents across America build thriving communities that offer a safe space for self-expression, a network of support, and a source of joy. Download the Carefully app to find your safe space.

Life isn't easy. And it comes with its fair share of challenges. As parents, we know that, but what about kids? As parents, we think it is our duty to protect our children from stress and heartbreak as long as possible. But if there's any parenting wisdom we've learned from Brene Brown, it is this: “The truth is that falling hurts. The dare is to keep being brave and feel your way back up.” And that right there, is resilience. Raising Resilient Kids Anxiety. Depression. Bullying. The constant pressure of college and good grades. These are just some of the stresses Gen Zs and Gen Alphas face. And that's why resilience is critical for kids. Resilience is the ability to ‘bounce back’ and 'get up' after a challenge, defeat, or tough time. It's the ability to thrive despite setbacks, failures, and punches life throws your way. Resilience is crucial for children as it enables them to adapt well to adversity, trauma, and stress. Building resilience doesn't just help children in childhood but also develops essential skills for future challenges in adolescence and adulthood. Children with high resilience are adept at managing stress, which is vital since prolonged stress can lead to mental health issues like anxiety and depression. However, resilience can not be taught in classrooms or from textbooks. It comes from experiences: from failures, setbacks, and challenges. Fortunately, parents can foster resilience through everyday play and simple playdates and help children build the skills and emotional strength they need to overcome challenges. Using Carefully Playdates to Promote Resilience Resilience means recovering and growing through adversity. It is about harnessing your inner strength and learning from challenges: preparing children to cope and thrive amidst life’s difficulties. It acknowledges adversity, confronts it, and transforms it into a learning and growth opportunity. That's why playdates, which allow children to be in new and completely different situations can be strategically used to cultivate resilience in children. If done right, these simple playdates can provide kids with the skills and experiences necessary to handle life's challenges. Not sure how to plan a playdate? Well, Carefully can help! Download the app, sign up, and plan playdates structured to enhance resilience effectively. Here's how to use playdates as an opportunity to promote resilience in children: Gradual Exposure and Adaptation Playdates help improve your child's social skills and teach them how to interact, communicate, and maintain healthy boundaries with other adults. Begin with shorter playdates and gradually extend their duration. This approach allows children to adjust at their own pace, which can be particularly beneficial for those who feel overwhelmed by new situations. It also helps build confidence and develop stronger coping mechanisms incrementally. Problem-solving and Critical Thinking Uh oh! Your child forgot to pack an extra pair of clothes. And now he needs another pair of shorts or maybe even a jacket. Without you, he must figure out what to do, who to ask for help, and how to solve the problem. He needs to be creative and find a solution to overcome the challenge. So step back and let the situation teach him to depend on himself instead of you. Learn Conflict Resolutions It's healthy for children to have some level of conflict. (Bullying is still unacceptable.) But his playmates might have a different opinion on how to play a certain game or who gets to go first- and that conflict is good. Instead of swooping in to save the day, gently guide them so they can resolve the issue independently. This also gives children a sense of control over the situation and teaches them how to communicate and become problem solvers. Opportunities for Self-Discovery Tough times often reveal inner strengths. Guide children to reflect on what they learn about themselves when faced with challenges during playdates. Encouraging them to understand and articulate these insights fosters personal growth and resilience. Setbacks Lead to Growth It's natural to want to protect our children from negative experiences, yet it's important not to shield them entirely from life’s challenges. Providing opportunities for children to build confidence and learn how to navigate obstacles, successes, and failures is vital. Encouraging children to adopt an attitude of 'having a go' teaches them to approach life with a willingness to try. Experiencing and tolerating failure is part of this process, as it is essential for learning and protects against anxiety. Playdates will be full of new experiences that will help your child step out of their comfort zone. Take them as an opportunity to discuss real-life challenges and encourage children to brainstorm solutions, mirroring how adults manage difficulties. (This teaches them that problems are solvable and manageable.) Remind your child of past hardships they've overcome, reinforcing that these experiences build the strength needed for future challenges. Encourage them to trust in their ability to solve problems and make decisions, underscoring their role in contributing to the well-being of their class and community. Watch them Go From ‘I Can’t’ to ‘I Can’ From feeling overwhelmed with "I can't" to embracing the empowering belief of "I can," children learn that with resilience, every challenge is a stepping stone towards growth and self-confidence. Learn from Talia Kovacs If your kid has stomped off the field after they’ve missed a goal, crumpled their artwork out of frustration because they made a mistake, or given up quickly when something feels too hard, it might be time to take notes from Talia Kovacs. Talia empowers parents to raise resilient kids. She turns big meltdowns over small issues into a deep well of self-reliance and teaches a child to be comfortable with mistakes through her work at Calm Connected. Join her channel on Carefully to get access to her tips on how to raise resilient kids or read her complete interview to learn her about her Resilience Framework.

Empowerment is one of Carefully's core values and guides all aspects of our work. We believe that it's essential for families to become self-sufficient and confident in their ability to provide for their children. That's why we've created a supportive community where parents can exchange ideas, seek advice, and build lasting connections.  At Carefully, we understand the importance of social support and the need to feel connected to a community and appreciate members like Talia Kovacs who are making a difference. Embracing Empowerment If your kid has stomped off the field after they’ve missed a goal, crumpled their artwork out of frustration because they made a mistake, or given up quickly when something feels too hard, it might be time to take notes from Talia Kovacs. Talia empowers parents to raise resilient kids. She turns big meltdowns over small issues into a deep well of self-reliance and teaches a child to be comfortable with mistakes through her work at Calm Connected. Talia focuses on taking kids from an inner monologue that says nothing is fair and no one cares about them, to an inner voice that tells them that they are smart, capable, and can take on challenges! Talia Kovacs: Founder-Calm Connected Talia Kovacs is the founder of CalmConnected, a children and family resilience organization. Her work on building resilience in elementary-age kids, and the connection between social-emotional learning and literacy, has been featured in Forbes, Newsweek, Today, Scholastic, and many other news outlets. Talia serves on the Board of Directors for LitLife and The Brooklyn Book Bodega. She has previously served as a classroom teacher, a graduate-level education professor, and the CEO of LitLife, an international literacy consulting firm. Talia's greatest mission is to equip parents with tools to foster a deep well of inner resilience in their kids, so that the whole family can live in calm, connected households where children thrive. We love having Talia as part of our Carefully Community and appreciate her taking the time to talk about increasing connections, fostering independence, and how she’s found her community through Carefully. What do you love the most about being a parent? What’s your biggest struggle as a parent? Talia: I love, love, love the snuggles, the sweet words and watching my daughter learn new things. These are all the aspects I thought I’d love after spending my career working with kids and then becoming a mom. I’ll tell you, though, that the hardest parts are the big “what do I do about this!?” moments, and the moments where I wonder if I’m missing a bigger issue. For a lot of the parents I work with and for myself, it’s hard to distinguish when I need help from when I should let something be. I’d say my biggest challenge is overcoming all the doubts I can have about whether or not I’m doing the right thing. I don’t think that will ever end. I work hard to remember that whatever decision I make at the moment doesn’t have to be a forever decision, and if I change my mind with more information later, that doesn’t make me wrong now. What inspired you to develop your Resilience Framework, and what motivated you to focus on promoting resilience in children? Talia: I came to work on resilience through my work in schools. I was the CEO of LitLife, a global literacy consulting firm teaching teachers to teach reading. I traveled around the country working with every type of school, and I saw the ways that kids learned, and some kids stayed behind. Do you know what’s always true about the kids who end up learning well? Aside from the quality of instruction, it’s their willingness to make a mistake and try again. "We are at almost epidemic levels of childhood anxiety. Kids are afraid to make mistakes and deeply embarrassed when they do." We are at almost epidemic levels of childhood anxiety. Kids are afraid to make mistakes and deeply embarrassed when they do. I work with families because there is just so much more of an impact that parents have on kids. Teachers are with them for a year, and parents are with them for their whole lives. My mission is to help parents empower their kids and work on systems and structures at home to promote resilience, and get out of the framework of fear around mistakes. I developed the Resilience Framework after years of work with parents, and I’ve seen it work well for so many different types of families and so many kids. I wouldn’t be able to do this work without the hardworking and curious parents who I get to work with daily. Get Exclusive Tips from Talia Ready to learn how to build meaningful connections with your kids? Talia's got you! She's sharing updates on her upcoming events, tips on how to talk to your child about reading, and exclusive resources to ensure joyful literacy at home on her channel on Carefully. What’s one thing you love about the Carefully app or a challenge you overcame? Talia: Ah, I love the Carefully app so much! I just love how we can find other local parents who are really looking to create a community around childcare. I love all the extras that Leslie puts into place for parents—the informative workshops, the helpful kid-play sessions, and all of the important ways that Carefully cares for the larger community. How do you know when it’s time to reach out for help? What role does a community play in this? Talia: This is such an important question! All our kids want to feel a sense of belonging at home. So, it’s time to reach out for help if your child’s behaviors are getting in the way of the family dynamic. If their siblings (or parents!) are viewing them as the “problem child” or the one who is always stopping the action at home. Whenever there’s resentment or a defined role like that, it’s important to get help so that your child can be part of the family with a positive role steeped in their strengths, and not the default role of the one who is always messing up or causing a scene! "Community is so important in this. I see this all the time in the course I teach, parents get together and really value feeling less alone with what they’re dealing with." Community is so important in this. I see this all the time in the course I teach, parents get together and really value feeling less alone with what they’re dealing with. I think having other parents around you who “get it” and make you feel like you’re not crazy for getting annoyed or wanting something different for your kid is so important! Parenting can get tough! As a resilience coach, how do you support parents in managing their stress and emotions while also nurturing their children's resilience? Talia: This is a major part of the work. There are three parts to my framework, and the first part is for parents to really start with themselves when something is happening at home. And NOT because it’s your “fault” but because, luckily, emotions are contagious and the more we are able to stand in our power, the more our kids will feel empowered and safe too. "There’s no perfect here. There’s no parent I work with who doesn’t lose their cool or get frustrated or want to stop everything and hide in the bathroom! That’s all part of it." There’s no perfect here. There’s no parent I work with who doesn’t lose their cool or get frustrated or want to stop everything and hide in the bathroom! That’s all part of it. What parents tell me they like about the work is that even with all these emotions, we’re following a framework and a system, so they can just plug back into what they’re working on with their kids. A core principle in my work is “flounder, forgive, forge ahead” – know you’re going to mess up, it will happen, just a question of when. So, when you do, forgive yourself quickly and move ahead! At Carefully, we understand the importance of social support and the need to feel connected to a community and appreciate members like Talia who are making a difference. Talia Kovacs and The Resilience Framework Talia's Resilience Framework guides families through three key systems to support children in developing a courageous, independent, and resilient mindset. Want to learn more? Join Talia’s channel to learn about her upcoming workshops, or book a clarity call with her. Want to join the Carefully Community and help connect with other caregivers/parents? Download the Carefully app to get started.

Playdates are fun. They should be, right? After all, that’s how you remember them from when you were little. Your friends would come over, and you’d play for a bit, hang out, and watch some TV before their folks came to pick them up. But why is it that the idea of hosting one now seems to involve a lot of planning? Well, for one, we’ve made them complicated. Yep, we are the ones to blame. For one, playdates do NOT require a series of fun activities with glitter, thematic snacks, and Pinterest-inspired décor. Save that for the birthdays! Instead, playdates should be simple, fun, and calming. And best of all, they should make life easy for all the caregivers involved. That’s why we’re sharing easy ways to coordinate playdates while also sharing tips from parents on how to establish some ground rules so both, kids and adults, have a great time. Tip 1: Communicate Clearly To make sure everyone agrees and is on the same page, communicate clearly. This means you talk about any worries or updates regarding the playdate. Maintain open channels of contact with the visiting children's parents and be clear about expectations and rules, if you have any. "I may have work that day. But I think I might be able to pick them up 6 ish?" "Okay, that's cool." This is a perfect example of how NOT to plan a playdate.  Will they? Will they not? Was that a yes? What exactly is 6ish? 6:05? or 6:20? Take it from the pros: Skip the 'ish' and ‘around.’ Instead, stick to ‘o-clock sharp and use a calendar. Also, make sure you are clear about your availability for playdates and the time you’d be able to pick up or drop off the kids. “I get it; it’s hard to say ‘no’ to a friend. And I hate it when parents are vague in their communication. That’s why I love the app’s calendar feature, which clearly shows periods when I am available and the exact time of the playdate. It makes coordination a breeze.” Jenny. R Tip 2: Rules Will Keep You Sane “As a parent, I love rules. I think it's one of the best ways to maintain decorum. And although kids automatically assume that translates as no fun, that's not true. Rules aren't' supposed to suck the joy out of a playdate. They're just there to make sure there's no pushing because there's nothing worse than a playdate where a kid ends up hurt!" Jessica. O Make sure your child and the other children are aware of your expectations before the playdate. It doesn’t have to be a sergeant’s drill with you screaming orders at them, but just a simple guideline on the rules you expect them to follow like no pushing. These might also involve guidelines for sharing and being considerate of one another's property. Tip 3: Hangry Kids Make Terrible Playbuddies Hangry kids will either be whiny or they're going to snack on any junk they can find. So make sure you offer either a nice, healthy meal if it is lunchtime or some healthy snacks like granola bars that the kids can munch on. “I do pick-ups after school on Wednesday and Friday. And the first thing I do is make them sit at the table and feed themselves. They're generally whiny and moody in the car but once they're done eating, they're back to their normal, playful selves.” Harry. L Tip 4: Small Gestures Matter Small gestures matter so let other parents know how much you appreciate them through a small token of appreciation or a simple thank you. “Playdates are a great opportunity to teach kids social skills. My kids picked up skills like cleaning up after themselves and saying thank you to whoever’s hosting from my co-workers’ children. She even sends these little tokens of appreciation with them and I’ve loved the idea and the thought. It’s a pleasure having them over.” Amanda. P Tip 5: Get Mess-Free Kits for Playdates Six-year-olds have a lot of energy so make sure you plan a few activities to prevent them from running around the house. Some mess-free ideas include water and sand tables in the backyard, or mess-free art or science kits to keep them occupied and entertained! "I always pick up a few art supplies from the dollar store including safety scissors, washable markers, and glitter stickers. The trick is to make sure it's mess-free! Then as I prep dinner, Alexa guides them through an easy DIY art project and voila, it's pick-up time.” Christine. O Remember, playdates are supposed to be simple. So be the adult, keep a watchful eye, but step back and give the kids space to create their playdate magic.